Google also follows a trust rank algorithm. If your site is linked to trusted page by Google, then you too start earn trust as well. You may also wonder how to get one way links. They are the set of pages created by trust rank as a source of trust. This helps to fight spammers who mislead the people, and lower their ranks. So Google page rank is essential to some extent, but it is not everything that will bring you fruits. You have to concentrate on backlink building so many other things working at the back. These things will themselves boost your page rank even if you did not care for it.

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