Learn how to master your “positioning statement” in just 90 minutes.
Product Management & Marketing: Positioning Online Course Review
Product Management & Marketing: Positioning
What makes your product different and more valuable than your competitor’s?
If you don’t know, or if you can’t tell me quickly and clearly, then your product is probably in trouble. Equally important is aligning everyone in your engineering, product management, marketing and sales team so they, too, know these answers. To win market share and wide-spread adoption, they must embrace your core product positioning. They must be able to know it, understand it, repeat it, and leverage it in all of their product development and customer communications activities. That’s how you grow revenue and win in today’s overcrowded marketplace. To do this, you need a “positioning statement.”
Want to beat those odds?
Want to learn the secrets for creating the best “positioning statement” possible?
Then this course is for you!
But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence that, exactly? This course teaches you the thought-provoking approach called positioning. It starts with developing apositioning statement that identifies, prioritizes, and then clarifies the unique value you offer a specific target market. Equally important to having a best positioning statement tool is knowing how to use it. Because, success requires you not only be a master of marketing; you need to be savvy at organizational politics.
The on-line, on-demand course contains 6 power-packed lessons listed below with 70 minutes of fast-paced video lectures accompanied by quizzes, examples and exercises. Each video lecture can be completed in less than 15 minutes, enabling you to pace out your training over the approximately three hours it will take to complete the entire course.
What are the requirements?
- Take the prerequisite course Create High Impact Personas in 4 Easy Steps (Udemy)
- Read The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere, by J. Michael Gospe, Jr.
What am I going to get from this course?
- Over 9 lectures and 1 hour of content!
- Understand how and why positioning statements drive better, more relevant and clear communications
- Learn how to create your own positioning statements
- Practice evaluating positioning statements
- Discover how to apply the positioning statement template and technique to your own business
What is the target audience?
- Product marketing directors and managers
- Product managers
- Corporate marketing managers
- Advertising managers
- Press relations managers
- Demand generation managers
- Event managers and planners
- Business owners
- Marketers of all levels working at large companies
- Business leaders working at start-ups or small companies
- Leaders of non-profit organizations
Product Management & Marketing: Positioning course is Very good course that step by step explains in a high definition recording of a presentation. if you want to better understand, develop your skills, you will greatly benefit from this online course.
Start Free Preview Product Management & Marketing: Positioning Online Course:
|Section 1: Getting started|
Welcome to Mastering Product Positioning
|Section 2: Introduction|
Introducing the Positioning Statement
|Section 3: Lessons|
Lesson 1: Target Segmentation & the Persona
Lesson 1 Quiz
Lesson 2: Names & Categories
Lesson 2 Quiz
Lesson 3: Key Customer Benefit
Lesson 3 Quiz
Lesson 4: Competitive Differentiation
Lesson 4 Quiz
7 questionsLecture 8
5 questionsSection 4: ConclusionLecture 9
Product Management & Marketing: Positioning is full of helpful insights, creative strategies, and much more to help you prepare yourself effectively. Product Management & Marketing: Positioning is a huge time saver for your skill upgrading. This is a new course that integrates succesfuly other courses. Every section is in fact a course on its own. Interesting, practical and informative, the course responds to my needs and the instructor makes it engaging.
Product Management & Marketing: Positioning Student Reviews
|Product Management & Marketing: Positioning Instructor Biography|
Mike Gospe , Author of the “Marketing High Ground”
Mike Gospe is a noted author of marketing “how to” books and practical “hands-on” workshops for individuals and marketing teams of all sizes. For more than a decade, he’s been inspiring marketers and product managers to reach their “next level” of personal performance. He challenges the status quo and creates a fun, fast-paced environment to help marketers and business people think outside the box. His tools and techniques have been adopted by companies around the world, helping them to get “real work done” as they strive for marketing excellence.
Mike is the author of a number of marketing “best practices” books, including,Marketing Campaign Development, and The Marketing High Ground.
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