Product Management & Marketing: Positioning Online Course Review

Learn how to master your “positioning statement” in just 90 minutes.

Product Management & Marketing: Positioning Online Course Review

Product Management & Marketing: Positioning

Course Description

What makes your product different and more valuable than your competitor’s?

If you don’t know, or if you can’t tell me quickly and clearly, then your product is probably in trouble. Equally important is aligning everyone in your engineering, product management, marketing and sales team so they, too, know these answers. To win market share and wide-spread adoption, they must embrace your core product positioning. They must be able to know it, understand it, repeat it, and leverage it in all of their product development and customer communications activities. That’s how you grow revenue and win in today’s overcrowded marketplace. To do this, you need a “positioning statement.”

Want to beat those odds?

Want to learn the secrets for creating the best “positioning statement” possible?

Then this course is for you!

But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence that, exactly? This course teaches you the thought-provoking approach called positioning. It starts with developing apositioning statement that identifies, prioritizes, and then clarifies the unique value you offer a specific target market. Equally important to having a best positioning statement tool is knowing how to use it. Because, success requires you not only be a master of marketing; you need to be savvy at organizational politics.

The on-line, on-demand course contains 6 power-packed lessons listed below with 70 minutes of fast-paced video lectures accompanied by quizzes, examples and exercises. Each video lecture can be completed in less than 15 minutes, enabling you to pace out your training over the approximately three hours it will take to complete the entire course.

What are the requirements?

  • Take the prerequisite course Create High Impact Personas in 4 Easy Steps (Udemy)
  • Read The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere, by J. Michael Gospe, Jr.

What am I going to get from this course?

  • Over 9 lectures and 1 hour of content!
  • Understand how and why positioning statements drive better, more relevant and clear communications
  • Learn how to create your own positioning statements
  • Practice evaluating positioning statements
  • Discover how to apply the positioning statement template and technique to your own business

What is the target audience?

  • Product marketing directors and managers
  • Product managers
  • Corporate marketing managers
  • Advertising managers
  • Press relations managers
  • Demand generation managers
  • Event managers and planners
  • Copywriters
  • Business owners
  • Entreprenuers
  • Marketers of all levels working at large companies
  • Business leaders working at start-ups or small companies
  • Leaders of non-profit organizations

Product Management & Marketing: Positioning course is Very good course that step by step explains in a high definition recording of a presentation. if you want to better understand, develop your skills, you will greatly benefit from this online course.

Start Free Preview Product Management & Marketing: Positioning Online Course:

Learn how to master your “positioning statement” in just 90 minutes.

Curriculum

Section 1: Getting started
Lecture 1
Welcome to Mastering Product Positioning

Preview

02:17
Quiz 1
Pre-assessment Quiz
10 questions
Section 2: Introduction
Lecture 2
Introducing the Positioning Statement

Preview

12:36
Section 3: Lessons
Lecture 3
Lesson 1: Target Segmentation & the Persona

Preview

07:02
Quiz 2
Lesson 1 Quiz
7 questions
Lecture 4
Lesson 2: Names & Categories

Preview

14:54
Quiz 3
Lesson 2 Quiz
7 questions
Lecture 5
Lesson 3: Key Customer Benefit

Preview

11:30
Quiz 4
Lesson 3 Quiz
7 questions
Lecture 6
Lesson 4: Competitive Differentiation

Preview

07:06
Quiz 5
Lesson 4 Quiz
7 questions
Lecture 7

06:18

Quiz 6

Lesson 5 Quiz

7 questionsLecture 8

Lesson 6: Bringing Positioning Statements to Life

04:37Quiz 7

Lesson 6 Quiz

5 questionsSection 4: ConclusionLecture 9

Conclusion: Next Steps

Preview

02:30Quiz 8

Post-assessment Quiz

10 questions

Product Management & Marketing: Positioning is full of helpful insights, creative strategies, and much more to help you prepare yourself effectively. Product Management & Marketing: Positioning is a huge time saver for your skill upgrading. This is a new course that integrates succesfuly other courses. Every section is in fact a course on its own. Interesting, practical and informative, the course responds to my needs and the instructor makes it engaging.

Product Management & Marketing: Positioning Student Reviews

Product Management & Marketing: Positioning Instructor Biography
Product Management & Marketing: Positioning instructor
Mike Gospe , Author of the “Marketing High Ground”

Mike Gospe is a noted author of marketing “how to” books and practical “hands-on” workshops for individuals and marketing teams of all sizes. For more than a decade, he’s been inspiring marketers and product managers to reach their “next level” of personal performance. He challenges the status quo and creates a fun, fast-paced environment to help marketers and business people think outside the box. His tools and techniques have been adopted by companies around the world, helping them to get “real work done” as they strive for marketing excellence.

Mike is the author of a number of marketing “best practices” books, including,Marketing Campaign Development, and The Marketing High Ground.


Take This Course Product Management & Marketing: Positioning :

download Product Management & Marketing: Positioning

related Product Management & Marketing: Positioning

easiest way Product Management & Marketing: Positioning, How to Product Management & Marketing: Positioning, easy and simple Product Management & Marketing: Positioning, best Product Management & Marketing: Positioning, Product Management & Marketing: Positioning course, Product Management & Marketing: Positioning ebook

HEY GET THIS EXTRA BONUSES SPECIAL BUNDLE (WORTH > $15000)
if You BUY through my link

  • Step 1: Order / Buy through my link
  • Step 2: You Will Get ALL my SOFTWARE Bonuses BELOW and REMEMBER to hit me through fiadcenword@gmail.com to confirm that you had done this step 2. You will get my Bonuses within 48 hours.

>> 100 AMAZING BONUSES : <<

Here’s Just a TINY Sample of This Enormous Selection Yours

See 100 AMAZING BONUSES FULL LIST :

1. Bonuses 1 - 20 Full List >>

2. Bonuses 21 - 40 Full List >>

3. Bonuses 41 - 60 Full List >>

4. Bonuses 61 - 80 Full List >>

5. Bonuses 81 - 100 Full List >>

>> EXTRA BONUSES SPECIAL FOR YOU : <<

High-quality premium Softwares and WP plugins you can use right away to increase the overall productiveness of your online business. These are one of those powerful and expensive plugins, which a lot of developers are not willing to share or sell cheap because of the High Return on investment it can bring to your business. These have been tested for many weeks and proven to guarantee result faster. The production cost of all these spikes to about $5,000. Retail price is $296 each.

FACEBOOK MESSENGER LEAD GENERATOR (Worth $247): Have you tried email marketing, paying a lot to copywriters to write emails for you yet still low open rate? If you are tired of collecting email leads only to struggle with low delivery rate, low open and click through rate then this is a powerful revolutionary software that will allow you collect, build & manage Facebook messenger leads in a super easy and interactive way… With the ability to Send bulk message to your Messenger leads with an almost 100% open rate and delivery rate. Trust me on this… Conversation marketing is getting to the moon. Would you rather take the biggest advantage as an early adopter or would like to regret it later when the market becomes too hot?

IG Automator (Worth $232): This is an ULTIMATE tool for automating your marketing effectiveness on Instagram especially with video posting from your desktop – We all know social media is a fun and sure way to connect with new friends customers and fans. Getting your Instagram profile out there for everyone to see is a hard and tedious task and time is very precious for all of us and promoting yourself on Instagram is a time-consuming everyday activity. Let IG Automator help you automate your daily activity and get you the crowd you deserve and desire!

YOUCOMMENTER ($247 Value): This is also another powerful YouTube marketing software recently customized by my in-house team for you to promote your YouTube channels and videos by setting automated comments to go out on selected YouTube videos in any niche… you can use this auto comment feature to grow your YouTube channels x3 faster or direct to your landing pages, websites, stores for more traffic, leads and sales!

FB Live Streamer (Worth $247):

This is a facebook streaming tool which allows you to go live on Facebook with Pre-made videos and share across all your fan pages. You can use this to go live immediately or schedule live video for future. Also, this application has the option to create Live Event for more Engagement before actual live broadcasting… We all know that Facebook is giving live videos massive engagement at the moment, so imagine using live videos to promote your promotional marketing videos and make more money, from both your products and your affiliate products too. Production cost is around $3800. Retail for $247. 

WP Whatsapp Support System (Worth $97): You want to serve huge customers and make more money? You know more than 1 billion people in over 180 countries use WhatsApp… This will give you a WordPress WhatsApp Support plugin that provides a better and easier way to communicate visitors and customers directly to your support person. It runs on your own WordPress site, allowing you full control over your support via WhatsApp.… over $300 in production cost, retails for $97 dollars. 

WP FB Commenter (Worth $97):

Heard of this special WP comments Plugin which the big boy in town, I mean the highly paid experts are using to double they sale and profit with a genuine social proof. Would you rather believe cheap talk or evidence from real people like you?

Here is the solution; This is a is simple and lightweight plugin for WordPress platform that offers an opportunity to replace the default WordPress comments on your sites or blogs with a modern, new Facebook and Messenger style comment system. You can edit and modify user comments as you did it on the default comment system. The plugin has many features that make it one of the best comment systems for the WordPress platform. Production cost is above $800. Retail for $97 dollars.

PLRXtreme: Free Business Videos (Worth $1000):

We recorded a series of 20 new, on-screen video tutorials on how anyone can use freely available tools like Weebly, Wix, Haiku, Wufoo, and more To create simple, niche sites to promote their expertise or local business. Finally, You Can Make A Massive Income Hand Over Fist From This Premium Product In A High Demand Niche! Production cost is above $1000. Retail for $257 dollars.

Leave a Reply

Your email address will not be published. Required fields are marked *