Tim Cook, chief executive officer of Apple Inc., smiles while speaking about Apple TV+ during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019.
David Paul Morris | Bloomberg | Getty Images
Apple on Monday increased monthly and annual subscription prices in the U.S. for its streaming services Apple TV+ and Apple Music. It also raised prices for Apple One, its bundle.
Now, a monthly individual subscription to Apple Music costs $10.99, versus the previous price of $9.99. Competitor Spotify currently starts at $9.99 a month.
Access to Apple TV+ costs $6.99 per month, more than the previous price of $4.99 per month. Apple TV+ has been competitively priced against other streaming services, some of which have also raised prices in recent months. It also has a smaller library of content. Competitor Disney+ starts at $7.99 a month while Netflix starts at