For example, you could design a standard enquiry form to be used by people fielding calls. The main aim is to find out as much as possible about what the caller wants. A good advertising campaign can pull in the orders – but make sure you can deal with the response.
It was a government department, but in all other respects it was a massive branded organization, offering various services to businesses, and to regions and countries also. If possible test possible brand names with target customers to see what the market thinks, rather than relying only on your gut instinct or your friends’ opinions. So design and plan everything you do with the customer in mind, especially those processes, premises, systems and staff with whom customers directly engage.
Online advertising is essential for small business success
Ask yourself, why should people be interested if your proposition is no different … Read More