Music Business Degree

Tileyard is home to over 75 music businesses, 70 studios and sees hundreds of creative professionals visit each day. We offer a number of different volunteering opportunities for you to learn new skills, create connections, and make a difference in the community. Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

We can offer you the perfect space to practice your craft and prepare for careers in the creative industries. Work with producers and artists and use our leading-edge technologies to develop a broad range of skills ready for a career in music business. The unit explores wearable cultures, alongside the macro and micro landscapes and how this is influencing and impacting the creative industries. It investigates how sectors are adopting, or resisting, the technology and where and how it is being used; end product or experience, production, supply chain. This unit aims to holistically approach the subject of influence and influencer-led marketing, looking to the practical, critical and theoretical contexts surrounding this subject. We’ll begin by outlining the contexts surrounding influence – including the history of the influencer, and its contemporary applications within fashion, music and advertising.

You will analyse how the industry has evolved and the trends and study the process of the industry today. Woven throughout the first trimester is an overview of the industry’s institutions, their impact on each other and the wider sector, as well as a grounding in the regulations and systems of revenue collection. This module provides a critical understanding of the interface between the creative industries and the artists who provide the underlying content for these industries. Specifically, record company A&R and music publisher roles and functions, and management functions are examined, and the underlying principles of successful A&R practice are distilled, from what is often erroneously considered to be an area of subjectivity. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning. The module is designed to develop student employability and increase career prospects upon graduation.

The module examines various marketing and funding practices used in the events industry and the role events can play in the marketing of other organisations, products and services. It explores the relevance of sponsorship in events marketing and its strategic use in marketing communications and branding. It also considers both the use of events as part of organisations’ fundraising efforts and looks at ways in which events can secure funds and support from a range of stakeholders. Working with real-life clients and Industry Partners, students will be empowered by reflexive industry practice, equipped with a unique competitive edge. This module is delivered as integral part of our experiential learning strategies.

And that’s not just while you are a student, our support carries on after you’ve graduated. Get professional advice and support with career planning, CV writing and interview top tips. Outside of your course, our Careers Service is here to support you as you discover (and re-discover) your strengths and what matters to you. We are here for you throughout your university journey as you work towards a fulfilling and rewarding career.

You’ll learn key business skills such as leadership and marketing, along with essential music industry management knowledge and relevant academic theory. Working with music industry leaders and organisations, the course has developed a unique curriculum. You’ll be able to combine a strong underpinning of key business skills with essential music industry management knowledge and academic concepts and theories relevant to the industry today. Our Music Business Management MA is highly regarded in both music business education and the industry at large. It will prepare you to become one of the next generation of music industry leaders and entrepreneurs. All teaching staff on the course have comprehensive professional experience or are currently active in the music industries, and industry guests are a cornerstone of our weekly lectures.

You will learn how to create, shape and administer the variety of income streams relevant today, as well as how to interact effectively with artists and other industry personnel. You will have the opportunity to attend and work at live music industry events and conferences. Marketing requires analysis, processing of data and careful cost-effective targeting and consumer expectations. This module investigates the segmentation, targeting, and positioning concept to effectively and efficiently devise marketing programmes. Different facets of marketing are analysed including business to business, product driven business to consumer and market funnelling. The language of marketing is introduced and used to create viable marketing strategies in real world scenarios.

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